Introducing YOYO²

BABYZEN

This new positioning is embodied today in a campaign that capitalizes on the rallying cry of an entire generation, from Paris to NYC, from London to Tel Aviv or Seoul, from Aix to Oslo: YO! "In all the cities of the world, these two letters evoke both music, coolness, a way of recognizing each other, a sign of belonging to this open and plural community".

Universal and playful, the YO punctuates this campaign which features young parents and their children who are determined to make the city their playground thanks to their iconic stroller.

Next Cases
AWSR
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It only happens to others. Until you become an other.
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SoSimply

Realize today those small jobs that you put off until tomorrow.

VisitBrussels
Experience Art differently

Experience Art / Music / Architecture differently.